Ok so sneaker heads already know what time it is. Kanye West has launched his much anticipated latest offering to style, fashion and humanity in general: Adidas Originals’ Yeezy 750 Boost are here! (Soon)
Dynamic design is to be expected when Yeezy is involved and these don’t disappoint on that front.
High top, lace ups with a zip and a lace flap – Bold. They look light as well and I do like the minimalism and stock grey – although the finish isn’t to my taste.
Adidas have only 9000 pairs and you have to reserve them via a brand new app – Adidas Confirmed (which has had launch problems so far)
They went on limited sale in New York today as Kanye crashes New York Fashion week on his self-constructed wave of media momentum – There were live streams of the launch of West’s latest project launch in the same week that he stole the social media show with his Grammy’s ‘performance’.
Say what you want about the man, he knows marketing, media, merchandising – and money. Pictures went online this week of apparently Yeezy boosts reserved for certain celebrities he’s known to be close to – that’s A-list endorsement using a smartphone camera, a few shoe boxes and some post-it notes. Bow Down.
Rumoured image of the ‘low’ version although I haven’t seen anything official
Final note is on the lace strap having the traditional ‘3 stripe’ motif on the inside – a bit ‘meh’ for me, trying a little bit too hard with that I thought but not a major flaw at all.
Official Release day is 28th Feb, $350 retail available via Adidas Confirmed app.
Any thoughts on these? Too Jazzy? Too Hipster?
The Musings.. 